Present even without a stage. For a theme that endures.
The Swiss Economic Forum is one of the most important venues where the Swiss business community discusses the future, technology, and corporate responsibility. That is precisely why, together with ORIA in Interlaken, we have brought to light what has long been a strategic issue for many companies: How can Swiss companies ensure long-term control, transparency, and reliability in the cloud?
Our campaign featuring the Swiss Guard as the key visual was deliberately designed to grab attention. Not as provocation for provocation’s sake, but as a symbol of protection, responsibility, and Swiss reliability. The message was simple: Cloud Solutions, Swiss Made. Present even without a stage.
There have been last-minute changes regarding our planned participation in connection with SEF and Swisscom. We respect that. At the same time, this very moment highlights just how relevant the discussion surrounding data sovereignty and digital independence has become.
Swiss companies are increasingly focusing on cloud sovereignty—not out of nostalgia, but because of regulations, geopolitics, and growing dependencies.
For us, one thing is clear: data sovereignty isn’t just about location. It starts with the question of who has access, which laws apply, and who takes responsibility in an emergency.
ORIA is a Swiss cloud solution for businesses that want to ensure that control, transparency, and reliability are firmly rooted in Switzerland.
"Data sovereignty begins when a company not only knows where its data is stored, but also who controls it."
Silvan Wyser, Head of Marketing & Communication