Computerworld, September 30, 2026
On the Path to Becoming a Global IT Provider
ITpoint is becoming Sharp DX. The new name represents much more than just a rebranding: Sharp aims to evolve from an electronics conglomerate into a global provider of digital transformation solutions. Roland Singer and Philippe Wettstein explain how international reach and local presence work together—and what role the company’s own AI servers are expected to play in this.
ITpoint has become Sharp DX (Switzerland) AG, and there’s more to the new name than just a rebranding. In an interview with Computerworld, Philippe Wettstein, CEO of Sharp DX (Switzerland) AG, and Roland Singer, Vice President of Sharp DX Europe, explain how Sharp is evolving from an electronics conglomerate into a European partner for digital transformation. They highlight why maintaining close ties with Swiss customers remains a central focus.
Continuity for Swiss Customers, New Opportunities in Europe
For existing customers, little will change in their day-to-day operations. They will continue to work with their usual contacts, and the company’s strategy and services in Switzerland will remain the same. What’s new is the broader scope: Sharp DX can now draw on expertise, resources, and locations throughout Europe. For Philippe Wettstein, the goal is clear: “The key word is continuity.” This allows the service offering in Switzerland to grow in a targeted manner, for example in the area of business applications with ERP and CRM solutions.
Five Areas of Expertise for Digital Transformation
Sharp DX’s offerings are divided into five areas: Infrastructure, Business Applications, Data & AI, Cybersecurity, and Modern Workplace. Each country contributes its own strengths. Switzerland specializes in cloud platforms, managed services, and sovereign cloud solutions. Expertise is not concentrated in a single location but is integrated into a unified European offering. Local teams provide direct on-site support to customers. Specialized knowledge comes from the country with the strongest expertise in that area. A dedicated Technical Solution Center in Warsaw ensures round-the-clock operations and support without relying on external companies.
ORIA: Swiss Cloud for Sensitive Data
A key topic of the interview is data sovereignty. More and more companies want to know where their data is stored and who has access to it. With ORIA, there remains a distinctly Swiss cloud brand that meets sensitive and regulated requirements. Together with its own data centers in Switzerland, Sharp DX is thus well-positioned to serve companies that prioritize Swiss data storage.
AI Servers and Growth in Switzerland
In addition, Sharp DX is exploring whether Sharp AI servers powered by NVIDIA technology can also be deployed in Europe and Switzerland. These servers are already available in Japan. Together with the Swiss data centers and the sovereign cloud, Sharp DX could thus offer a one-stop solution: from infrastructure and secure operation to consulting on AI implementation. In Switzerland, the company also plans to invest in business applications and process consulting and hire new specialists for these areas.